Marketing Strategy Analyst

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The Marketing Strategy Analyst will be an integral member of the Analytics team by enabling supported departments to tell a story with their data. To do this, a successful Marketing Strategy Analyst will need to have a deep understanding of data structures, data integrity, and querying as well as the business need underlying the request. In contrast to a Technical or IT Business Analyst position, this Marketing Strategy Analyst will need to understand the operational processes and problems, examine and structure the available data to provide insight, ensure accuracy of data, develop reports, and act as a partner to drive business strategy enhancements. The Marketing Strategy Analyst will also serve as a liaison with other internal departments in the role and use of data in business decisions.

Job Description


Essential Duties and Responsibilities:
  • Develop and automate processes to ensure the accurate and timely exchange of information between business units as well as external partners.

  • Leverage SQL to create and maintain reporting designed to understand marketing performance and drive return on marketing costs.

  • Act as a strategy partner making data-driven decisions that increase return on investment, identify areas of opportunity, reduce portfolio risk, and foster mutually beneficial relationships between business units as well as external partners.

  • Develop KPIs to help monitor marketing campaign performance.

  • Organize and standardize data for long-term storage and analysis.

  • Analyze results and provide insights into how key metrics are impacting the business, with a focus on creating actionable takeaways for other business units to learn from.

  • Provide ad hoc reporting as needed for internal and external partners.


Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:

  • Knowledge of Microsoft SQL Server Management Studio.

  • Strong interest in business strategies and a high-level of business acumen.

  • Excellent data skills with an attention to detail.

  • Strong organizational and Project Management skills.

  • Ability to effectively collaborate with internal and external partners.

  • Strong written communication skills.

  • Excellent MS Excel skills (pivot tables, data summarization, data visualization, etc.).

  • Knowledge of other data/statistical tools (Python or R preferred but not required).


Education and/or Experience:

  • 4-year degree in a business or technical related field (business, accounting, finance, economics, sciences, engineering, statistics, mathematics, engineering, computer science, etc.) or MBA.

  • 1-4 years of business analysis and/or strategy experience.

  • Lending or Consumer Finance Industry experience a plus.

  • Process Development, Balance Reconciliation, and Project Management experiences are a plus.

  • Certification in Microsoft SQL Server (preferred, not required).


Physical Demands:

  • Must be able to constantly remain in a stationary position.

  • The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.

  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

  • Occasionally may require light lifting up to 25 pounds.


Work Environment:

  • Office environment.

  • Occasional travel may be required

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It is the policy of World Acceptance Corporation to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, World Acceptance Corporation will provide reasonable accommodations for qualified individuals with disabilities.

CategoryCorporate Positions
Time TypeFull Time
Posting Requisition IDR11194

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