Sales & Campaign Coordinator

Lamar Advertising

Job title: Sales & Campaign Coordinator

Company: Lamar Advertising

Job description: Do you have an interest in marketing strategy and possess strong organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in Indianapolis, Indiana, is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in Indianapolis, IN, and the surrounding areas.

The purpose of the Sales & Campaign Coordinator is to perform all sales administrative functions occurring both before and after the contract phase of the sales cycle. This includes: prospecting new customers leads for the sales team, preparing sales presentations and proposals, and taking glamour photos coordinating the execution of advertising campaigns sold by the sales team. In addition, there be other tasks assigned by Account Executives, Sales Manager, and/or General Managers.

Want to hear more about Lamar? Check out these videos:

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

  • Billboards
  • Interstate logos
  • Handpainted murals
  • Transportation and airports
  • The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

What you can expect from us:

  • A flexible work environment that celebrates differences and fosters the feeling of family
  • A Monday – Friday, 8 am – 5 pm work schedule
  • An hourly range of $19 – $20 / hour dependent on relevant experience and qualifications
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays including Presidents Day and Juneteenth
  • A comprehensive 90 day training program
  • Career advancement opportunities
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Multiple medical plan options
  • Dental and vision insurance
  • 401K plan with company contributions for participation
  • Paid parental leave
  • Wellness program incentives such as medical plan premium holidays and HSA contributions

A day in the life:


  • Prospecting new customers leads for the sales team.
  • Prepares sales presentations and proposals.
  • Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
  • Coordinates and enters requests for charting or assists with the charting function
  • Coordinates and enters request for conceptual (sample) art for the AE’s.
  • Maintains customer database or CRM by inputting customer profile and updates; preparing and distributing reports.
  • Tracks sales expenses by tracking, consolidating, analyzing, and summarizing expenses; forwarding for

reimbursement. * Updates job knowledge by participating in educational opportunities.


  • Coordinating and monitor the ongoing activities and internal communications related to advertising campaigns to ensure on-time and contractual campaign execution while delivering excellent customer.
  • Informing Account Executives and customers about the current status of advertising campaigns.
  • Coordinating, managing, reviewing campaign progress and delivering the customer installation and proof of performance information.
  • Coordinate and/or obtain approval from the client on artwork
  • Coordinate and communicate panel locations in “to be determined” situations.
  • Resolves problems during campaign by investigating; identifying solutions; notifying AE’s, managers, and customers
  • Taking photographs both on surface streets & highways
  • Coordinating driving route 1-2 days per week, as needed.
  • Will have to upload photos into Lamar computer system

What we’re looking for in YOU:

  • Work requires an excellent command of the English language
  • Proficient in Microsoft Office and Gmail applications
  • Must have high level of interpersonal skills to handle sensitive and confidential situations
  • Position continually requires demonstrated poise, tact, and diplomacy
  • Ability to timely and accurately enter and compile data
  • Energy, enthusiasm, and the ability to meet deadlines
  • High level of organizational skills, and excellent attention to detail
  • Creativity, initiative combined with commercial awareness
  • Knowledge of common public relations practices
  • Strong written (Email) and verbal communication skills
  • Highly organized with a systematic approach to detail-oriented work
  • Comfortable working in a deadline-driven environment
  • Ability to work independently and act on own initiative
  • Problem-solving
  • Must be able to drive for extended periods of time

Education and Experience Requirments:

  • High school diploma or equivalent required
  • Bachelor’s degree preferred
  • 2 years of related experience, preferably in sales, marketing, or administrative roles
  • Photography experience is preferred
  • Experience in data management and Gmail preferred
  • Proficiency with computers/computer applications and internet/web-based applications preferred
  • Or an equivalent combination of education and experience

Physical Demands and Work Environment:

  • The primary work environment is an office with 1 to 2 days per week in the field.
  • The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, driving, and talking.
  • The typical percentage of time spent traveling and spending nights away from home is less than 10%.
  • Cameral will be provided during working hours.
  • Employee will drive their own car and be given a monthly car allowance

#Reg55ID #EarlyTalent

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Expected salary: $19 – 20 per hour

Location: Indianapolis, IN

Job date: Sun, 12 Mar 2023 08:59:29 GMT

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